Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.
Why you should listen to him:
With an undergraduate degree in anthropology, most of Simon Sinek’s career has been spent in advertising. Although he began law school in London, he shortly left the program, moving to New York where he joined Euro RSCG, with a stint at Ogilvy & Mather, working on accounts for Oppenheimer Funds, MCI, NASDAQ and DISH Network. In 2002, he started his own company, Sinek Partners. His book, Start With Why, outlines the basis of his current work in leadership consulting.
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